AI SEO, ANSWER ENGINE OPTIMIZATION & GENERATIVE ENGINE OPTIMIZATION
SEO Expert in Liverpool Who Gets You Calls, Not Just Rankings
I don’t sell rankings. I sell phone calls. When someone in Liverpool searches “plumber near me”, “dentist Allerton” or “solicitor Liverpool”, they ring one of the top three businesses they see. My job is to make sure that’s you, on Google Search, Google Maps and AI tools like ChatGPT, so the enquiries land in your inbox and not your competitor’s.
I’ve helped leading brands reach new levels of success
Get Found. Get Called.
Google’s Top 3 Is Where Local Business Happens
After years of working with local businesses, the pattern I see never changes: rankings don’t matter unless they make the phone ring. And the calls go to the top.
Recent CTR studies estimate the #1 organic result captures around 28% to 40% of clicks, position #2 drops to roughly 19%, and position #3 to around 10%.
Google Maps is even more extreme. Most people searching for a local service pick from the three businesses in the Map Pack and never scroll further. If you’re fourth, you’re invisible.
So I don’t aim to get you “ranking on Google”. I aim to get you into the handful of positions that actually bring calls, bookings and enquiries, and I track whether they do.
Show Me Where I Rank
Top Positions Capture the Demand
If 1,000 people in Liverpool search for your service every month, the businesses at the top capture most of that demand. The difference between ranking #2 and #8 isn’t cosmetic. It can mean hundreds of potential customers finding your competitors before they ever see you.
My job is to close that gap and move your business into the positions that generate enquiries.
Search Traffic Arrives Ready to Buy
Someone searching “emergency electrician Liverpool” or “Invisalign cost Liverpool” already knows what they need. They’re not casually scrolling. They’re actively choosing who to contact.
SEO puts your business in front of them at the exact moment they’re ready to call, book or request a quote.
Every Ranking Becomes a Long-Term Asset
You don’t own Checkatrade, lead-generation platforms or Google Ads. The moment you stop paying, the leads stop too.
A page that ranks organically can continue bringing enquiries for months or even years. As more of your pages reach the top of Google, that traffic compounds, giving you a sustainable lead-generation channel your business actually owns.
What I Do
“I don’t just push pages up Google. I work on your Google Business Profile, citations, reviews, technical setup, content and how you show up in AI search, so you’re found everywhere Liverpool customers look. Then I measure it in calls and enquiries, not vanity metrics.”
— SEO That Brings Calls, Not Just Rankings
My tool shed is packed.
Over the years, I’ve tried and tested almost every SEO tool out there. Some made the cut, and plenty didn’t. The ones I use today are there for a reason. Each one helps me dig deeper into your website, spot issues faster, and make decisions based on real data rather than guesswork. And I never stand still. As new tools emerge and existing ones improve, I keep refining my toolkit so every audit is as accurate and thorough as possible.
Log into your dashboard and submit a design request. Describe the project, drop in any copy, upload reference images, and set your priority level. Most briefs take less than five minutes to fill out. No phone calls. No intake meetings. Just a clear brief of what you need and you’re done.
When it comes to link building, there’s no real competition (in my humble opinion). Ahrefs lets me quickly profile links at scale based on quality. I can also see competitors’ link building and outreach strategies and reverse engineer them. Pretty cool, right?
Semrush is my go-to for keyword research. Ahrefs has a decent keyword tool, but I prefer the interface of Semrush’s Keyword Magic Tool. Honestly, I switch between the two a lot. I also use Semrush’s site audit for a top-level overview before diving into Screaming Frog.
AccuRanker lets me track your rankings daily. Many SEOs rely on Ahrefs, Semrush, or Moz for rank tracking, but those updates can be less frequent. Imagine losing a key ranking and not knowing for days. With AccuRanker, I spot changes quickly and act on them.
Google Analytics is the industry-standard analytics platform. Paired with Google Tag Manager, it lets me measure traffic, monitor conversions, and see what’s working (and what isn’t) on your website. My SEO campaigns are backed by data, which means they’re constantly evolving.
Google Tag Manager (GTM) keeps all your marketing scripts in one place. That means I don’t need to bother your development team, and I can edit code and deploy scripts with ease. I also use GTM to set up events and conversion tracking, which helps me demonstrate clear ROI across every project.
RESULTS I’VE DELIVERED
Proof That My Approach Works
I don’t measure SEO success only by rankings or traffic. What matters is whether more of the right people are finding the business and whether that visibility is turning into genuine enquiries and customers.
Michael Frackowiak SEO Case Study
SEO That Actually Turned Into Business
Michael Frackowiak is a luxury bespoke tailor based in Crosby, Liverpool, working with high-value clients where a single customer can be worth around £4,000–£6,000+.
When we first met Michael, his website had already been built by a previous team, but there were a number of problems with the structure, messaging and SEO that were holding it back. Rather than trying to keep fixing things on top of an already weak foundation, we sat down with Michael, understood the business properly, looked at the type of clients he wanted to attract, and rebuilt the website from scratch.
We handled the full website structure, design direction, service pages, content, on-page SEO, local targeting and technical setup, making sure the site not only looked right for a luxury tailoring brand but was also built to bring in genuine enquiries.
Once the new website was live, we continued managing the SEO with a focus on high-intent searches around bespoke tailoring in Liverpool and the surrounding areas. Over the last four months, Michael’s business calls have increased by around 3×, and one of the strongest results came when he told us:
What I Worked On
- Local SEO across Liverpool and Crosby
- High-intent keyword targeting
- Service page optimisation
- On-page SEO
- Technical SEO improvements
- Website structure and internal linking
- AI visibility and Google Maps Ranking improvements
The Result
In the last 4 months, the number of business calls coming through has roughly tripled.
For Michael, that matters far more than simply seeing a keyword move up a few positions. His customers are high-value clients, with individual relationships often worth around £4,000–£6,000 or more.
More importantly, the SEO has already started bringing in significant new business.
“We got our biggest client of the year through SEO.”
Michael’s Remark
That is exactly what the project was meant to achieve, not just more traffic or better rankings, but a website that genuinely contributes to the growth of the business.
The Steps Behind #1 Ranking
Recent Projects
I’ve recently built and optimised these websites for businesses, combining clean, professional design with SEO to improve how they are presented online, make their offers easier to understand, build trust, and attract more relevant visitors through search.
Get Your WebsitePricing
Affordable SEO Package for Liverpool Businesses
£600/month
I charge £600 a month and handle the SEO myself — technical fixes, content, keywords, local SEO and reporting. No account managers, no confusion. You’ll always know what I’m working on and why.
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Google Search
If someone in Liverpool is already searching for the service you provide, I want your business to be one of the names they find. I’ll work through the pages, keywords and issues holding the site back, then keep building on what starts moving up. The focus isn’t just more traffic it’s getting you found for searches that can actually turn into business.
For Local Businesses, Maps Can Be Huge
A lot of people don’t even scroll through normal Google results anymore. They search, look at the map, check a few businesses and make a call. I’ll work on your Google Business Profile, local pages, citations, reviews and the signals Google uses to understand where you operate, so you have a stronger presence when people search nearby.
People Aren’t Only Using Google Anymore
More customers are asking ChatGPT, Gemini, Perplexity and Google AI things like “Who’s the best company for this in Liverpool?” I’m already building this into the SEO work. I’ll make sure your website clearly explains who you are, what you do and where you operate, while strengthening the sources and content that AI platforms can use to understand and potentially mention your business
Clarity Before Commitment
No-nonsense SEO Takes time- Get results in Weeks.
I’ll personally review where you stand today on Google Rankings, show you the biggest gaps, and tell you exactly what needs to change to bring in more calls and enquiries. No jargon, no pressure, and no sales team, just a straight conversation with me.
- Free Google Business Profile and website audit
- A strategy built around your leads and revenue, not vanity metrics
- No long-term lock-in contracts
- Unlimited design revisions
- Copywriting and content support
- AEO and GEO forAI search visibility
- Clear monthly reporting in plain English
Industries I Help Across Liverpool
Different industries compete differently in local search. A plumber needs to appear when someone has an emergency. A dentist needs visibility around high-value treatments. An estate agent needs valuation enquiries from specific areas.
I build SEO strategies around how your customers actually search, what makes them trust a business, and what turns that search into a phone call, booking or qualified enquiry.
For plumbers, electricians, locksmiths, heating engineers, drainage companies and other trades, being visible at the exact moment someone needs help can mean winning the job before a competitor even gets seen.
I focus on Google Maps visibility, service-area pages, emergency search terms, reviews and locally relevant landing pages so your business appears for searches such as “emergency plumber Liverpool,” “electrician near me,” “boiler repair Liverpool” and similar high-intent queries.
The goal is simple: generate more direct calls and booked jobs without depending entirely on Checkatrade, Bark or paid lead platforms.
Private dentistry and aesthetics are highly competitive because one strong organic ranking can generate enquiries worth hundreds or thousands of pounds.
I build search visibility around treatments such as dental implants, Invisalign, composite bonding, cosmetic dentistry, Botox, fillers and skin treatments, supported by detailed treatment pages, practitioner profiles, local SEO, reviews and educational content.
The strategy is designed to build authority and attract patients already researching treatment while keeping content professional and appropriate for regulated healthcare businesses.
People rarely search for a generic “professional services company.” They search for the exact problem they need solved.
For Liverpool solicitors and accountancy firms, I build visibility around specific commercial-intent searches such as conveyancing solicitors Liverpool, family law solicitors, personal injury lawyers, accountants for small businesses and tax advisers Liverpool.
Strong service pages, location targeting, authority content and Google Business optimisation help your firm compete for valuable enquiries without relying exclusively on expensive Google Ads.
Liverpool hospitality search is intensely local. Someone looking for brunch near Bold Street behaves very differently from someone searching for cocktails in the Baltic Triangle or a restaurant near the arena.
I help restaurants, bars, cafés and hospitality venues improve visibility through Google Business Profile optimisation, local keywords, menu content, photos, reviews, structured data and location relevance.
That means stronger visibility for searches like “brunch Liverpool,” “best restaurants near me,” “bars Liverpool city centre” and neighbourhood-specific searches across areas such as Lark Lane, Allerton Road and the Baltic Triangle.
Property SEO is about more than ranking for “estate agents Liverpool.”
I help estate and letting agencies build visibility around the areas and services that actually generate revenue: property valuations, landlord services, lettings, property management and location-specific searches such as “estate agents Crosby” or “letting agents Liverpool city centre.”
Area guides, local landing pages, Google Maps optimisation and useful property content can help generate direct seller and landlord enquiries instead of leaving the entire customer journey to Rightmove and Zoopla
Roofers, builders, extension specialists, loft conversion companies, kitchen installers and other home-improvement businesses often rely on fewer enquiries — but each enquiry can be worth thousands of pounds.
I build SEO around project type, location, pricing questions, completed work, reviews and service expertise, helping your business appear when homeowners are actively comparing contractors.
Strong project pages, before-and-after work, service-area targeting and useful cost content can turn your website into a consistent source of larger, better-qualified projects across Liverpool and Merseyside
Patients increasingly search Google before choosing a physio, chiropractor, private GP, optician, audiologist or specialist clinic.
I help healthcare providers appear for combinations of symptoms, treatments, services and locations, backed by properly structured service pages, practitioner information, reviews and strong local signals.
The result is a search presence designed around the questions patients actually ask before deciding who to contact.
When someone needs an MOT, service, tyre replacement, body repair or detailing, they are usually looking for a nearby business they can trust and book quickly.
I help garages, MOT centres, body shops, mechanics and detailers improve visibility for searches including “MOT near me,” “car service Liverpool,” specific vehicle-brand servicing and repair-related searches.
Google Maps optimisation, service pages, reviews and location signals help turn local searches into calls, directions and bookings
Service-area businesses need visibility across multiple locations without filling their website with thin, repetitive pages.
For removals companies, cleaners and pest-control businesses, I build properly structured service and area pages, supported by pricing information, FAQs, reviews, trust signals and useful content.
This helps capture both urgent searches such as “pest control near me” and planned searches such as “house removals Liverpool to Manchester.”
Salons, barbers, nail studios, lash technicians, gyms and personal trainers compete heavily inside Google Maps.
I optimise your Google Business Profile, service pages, reviews, local relevance and website structure so you can appear when people search for businesses in their immediate area.
For these businesses, stronger visibility for “near me” searches can translate directly into bookings, calls and walk-in customers
B2B search volumes may look smaller than consumer search volumes, but one qualified enquiry can be significantly more valuable.
I help IT support companies, commercial cleaners, security firms, recruitment agencies and other B2B providers rank for the exact services decision-makers search for.
The strategy can begin with Liverpool and Merseyside, then expand geographically into markets such as Manchester, Warrington, Chester and the wider North West as your organic presence grows
Liverpool attracts constant search demand around football, concerts, conferences, nightlife and major events.
I help hotels, serviced apartments and short-stay operators capture more of that demand through Google Business optimisation, accommodation pages, event-driven content, neighbourhood guides and location-focused SEO.
Instead of relying entirely on Booking.com or Airbnb for visibility, your own website becomes another channel for attracting guests searching around Anfield, the city centre, the waterfront, the arena and major Liverpool events
SEO Services Across Liverpool & Merseyside
I work with businesses across Liverpool’s city centre, neighbourhoods and surrounding towns, building search visibility around the places your customers actually search from.
Talk to Me About Your Area ›Helping businesses get found across the Liverpool region.
Select any location below to explore the areas I cover. From central Liverpool neighbourhoods to surrounding towns, your SEO strategy is built around your actual local market.
Don’t see your area? I work with businesses outside these locations too. Send me your postcode or town and let’s talk.
Click any location to focus the map and view local SEO coverage.
Ideas, insights & what’s working
Practical SEO insights, strategies, and tips to help Liverpool businesses rank higher on Google and attract more local customers.
If Liverpool Is Searching for What You Do, You Should Be the One They Call
I’ll show you where you’re losing visibility on Google and Maps, which searches are worth going after, and exactly what needs to change to bring in more calls and enquiries
Flood My Business with LeadsSome commonly asked questions from new clients…
How long does local SEO take to show results?
Most businesses I work with see early movement in Google Maps within 4–8 weeks, especially after Google Business Profile fixes. Stronger, steady lead flow usually takes 3–6 months, depending on your niche and how competitive your area is. Emergency trades and solicitors in Liverpool take longer than a café in a quieter neighbourhood.
Can you guarantee first-page rankings on Google?
No, and I’d be wary of anyone who does. Google controls the rankings. What I guarantee is the work: a clear plan, transparent reporting, and a focus on the searches that bring you business.
Why isn’t my business showing on Google Maps?
my experience, it’s usually an incomplete or wrongly categorised Google Business Profile, inconsistent business details across the web, too few reviews, or being too far from the searcher. My free audit shows you exactly which of these is holding you back.
Do you work with businesses outside Liverpool city centre?
Yes. I work across Merseyside, including Wirral, Sefton, Knowsley, St Helens and Southport, and with service-area businesses that cover several towns.
WillI be working with you directly?
Yes. You deal with me from the first audit onwards. I know your account, your competitors and your numbers, and you can reach me when you need to.
Do you also optimise for ChatGPT and AI search?
Yes. Every plan includes AEO and GEO work so your business is easier for Google’s AI Overviews, ChatGPT and Perplexity to understand and recommend.
How much does SEO cost in Liverpool?
My local SEO plans start from £600 a month. The right plan depends on how many areas you want to rank in and how competitive your industry is. I’ll always recommend the smallest plan that can realistically hit your lead goals
Do I have to sign a long contract?
No 12-month lock-ins. I ask for a minimum of 4 months because that’s how long SEO needs to show real results, and that’s when the free website redesign applies.
Is SEO better than Checkatrade or Google Ads?
They do different jobs. Ads and lead sites give you leads only while you keep paying. SEO takes longer but builds a lead source you own. Many of my clients run ads short-term while SEO builds, then cut ad spend as the organic calls grow.
Do I need to run Google Ads while doing SEO?
Not necessarily. If you need leads this month, a small ads budget helps while SEO builds. If you can wait a few months, SEO alone can work well. I’ll tell you honestly which makes sense for you.